Meet Andrew Eder
Former dealership sales and finance professional. Electrical engineer. Founder of Rolo Rides.
Andrew spent five years inside four car dealerships before he left the industry, earned an engineering degree, and returned to cars on the other side of the desk.
He’s negotiated over 1,000 vehicle transactions — as a dealership salesperson, as a finance office manager, and now as a car buying advocate representing buyers across 9 states. He founded Rolo Rides in January 2025 after realizing that his knack for helping people navigate car deals had become a calling he couldn’t ignore.
Rolo Rides represents buyers. Never dealerships. Flat fee. Zero dealer compensation. Everything by phone.
Andrew Eder
Car Buying Advocate – Owner · Consultant · Negotiator
- Over 1,000 vehicle transactions across sales, finance management, and buyer representation
- 5 years inside 4 dealerships — Honda City, Wilde Honda (Finance Office Manager), Mazda, Lexus
- Electrical Engineering degree, Milwaukee School of Engineering, 2023
- 9+ states served remotely through Rolo Rides
- Founder of the Shopping Phase / Buying Phase System
Member — BNI Austin Chapter • Westlake Chamber of Commerce • Networking Austin • Business Exchange Network
The Three Kinds of Buyers Andrew Helps
Rolo Rides clients fall into one of three patterns. Andrew calls them The Three Buyer Archetypes.
The Intimidated Buyer
The first-time solo buyer. The recently widowed or divorced. The person who’s been burned by a dealership before and dreads walking back onto a lot. This is the client Andrew built Rolo Rides for.
The Busy Buyer
The business owner, the professional working 50–60+ hour weeks, the parent with kids in activities every evening. More money than time. Hiring Andrew is the smart move, not the lazy one.
The Particular Buyer
The spec hunter. Specific trim, specific colour, specific options. Already spent hours researching. Needs help finding the exact one and making sure the deal makes sense.
You don’t have to be just one.
Most clients are a blend. You can be the intimidated buyer and have the process completed quickly. You can be the busy buyer and get the exact vehicle you want. You can be the particular buyer and have everything handled for you.
With Rolo Rides, the three come together in one process — confidence, convenience, and precision.
How Rolo Rides
Came to Be
After nearly five years in auto sales and finance, and another stretch of his career working as an electrical engineer, Andrew had spent most of his working life doing the same thing in different forms: identifying problems and finding solutions.
Friends, family, and coworkers kept asking him the same kind of question. What car should I buy? How do I negotiate this? Is this interest rate any good? The questions came often enough that a pattern surfaced — the car-buying process was inefficient, stressful, and time-consuming for almost everyone going through it. And the people going through it weren’t undereducated or naive. They were smart, capable adults walking into a system designed to put them at a disadvantage.
The average American buys 9.4 cars in their lifetime. Some salespeople sell that many in a week. One of those two people has a lot more practice at this than the other — and that gap, between the person selling the car and the person buying it, is baked into every deal in every showroom.
Andrew founded Rolo Rides in January 2025 to close that gap. The mission goes beyond helping someone get the best deal available — it’s about changing what the car-buying experience looks like in the first place. Making it something people can move through without dread.
How Andrew Thinks About Car Buying
The Shopping Phase and the Buying Phase
Every car purchase has two separate decisions most people combine into one:
Which car is right for me? and How do I get the best deal on it?
Combining them is the most expensive mistake in car buying. A couple walks in, test drives two cars, loves the more expensive one, settles for the cheaper one because the monthly payment is more palatable. Two years later they’re trading it in for the car they actually wanted in the first place — losing thousands in depreciation, thousands more in a second round of dealer fees, and years of driving something that wasn’t their first choice.
The mistake isn’t choosing the cheaper car. The mistake is mixing the two decisions.
Andrew separates them on purpose. One is a diagnosis. The other is an execution.
The Shopping Phase
The Shopping Phase is diagnostic work. Andrew isn’t trying to talk you into a car — he’s trying to figure out, alongside you, which car actually fits the life you’re living:
- Needs — what this car has to do. Commute, passengers, cargo, climate, the non-negotiables.
- Wants — what the car has to feel like to keep you loving it in year three.
- Budget reality — Not just sticker price. Monthly payment, down payment, registration.
- Total cost of ownership — Insurance, fuel, maintenance, expected repairs over five years.
- Resale and depreciation — how this vehicle holds its value over time.
- Pressure-free evaluation — the dealership knows pricing is handled with Andrew. You drive the car without someone working you in the showroom.
The Buying Phase
The Buying Phase is execution. Once the vehicle is chosen, Andrew runs a structured evaluation across four dimensions:
- Dealer reputation and sourcing — pre-negotiation diligence on the dealership.
- Price and fees — the real out-the-door number. What’s legitimate, what’s inflated, what’s invented.
- Finance structure — rate, term, markup, and whether to finance externally.
- Trade-in value — what your vehicle is actually worth in the current market.
- Two phases. Ten dimensions between them. One coordinated transaction.
The Engineering Approach
Car deals are multi-variable systems dressed up as emotional decisions. Monthly payment, interest rate, term length, trade-in value, residuals, dealer fees, warranty amortisation, total cost of ownership — these are interlocking variables. Dealerships are trained to present them one number at a time, in whatever order makes the deal look best.
An engineer looks at the whole system at once. Total price first. Then term. Then rate. Then trade-in. Then fees. Same deal. Very different answer.
Clients get the numbers explained to them the way a good engineer explains a complicated system to a friend: clear, specific, never condescending.
- Over 1,000 vehicle transactions across the desk
- 5 years inside 4 dealerships, including finance office management
- 9 states served through Rolo Rides
- ~10% average savings off MSRP on new vehicles
- 48-hour typical engagement timeline
- 30 minutes minimum client time on record
What Clients Say
